At first, Diane Paulson’s request for a recycled label seemed like no big deal to her distributor, Dave Tally. After all, says the Grants Pass, Ore.-based distributor, many labels available are already 25 percent to 30 percent recycled.
But Paulson, the CEO of an Ashland, Ore., micro distillery, is very serious about eco-friendliness. She meant a 100-percent recycled label. Oh boy! Tally thought to himself. Read more here.