Wednesday, April 21, 2010

Freedman Launching Summer Collection at American Rag Cie

Sponsors Organic Nation Spirits and Hansen’s Beverages provide signature all-natural cocktails
LOS ANGELES, CA (April 24, 2010) – Premier contemporary menswear line, FREEDMAN, is set to launch its Summer ready-to-wear collection at American Rag Cie, the fashionable and hip boutique that’s been a mainstay of California culture since 1984. The event will be taking place in their renowned “World Denim Bar” on Saturday, April 24th from 3:00 – 8:00 PM.
FREEDMAN’s launch will coincide with an art installation that will be brought to life by the co-op of artists whom have all drawn inspiration from FREEDMAN’s distinctive sunburst logo, seen above. Each artist is adapting the sunburst to their own unique medium, the product of which will be on exhibition in American Rag’s front window. A silent auction to benefit The Art of Elysium will also be taking place during the event.
Legendary guitarist Marc Ford (formally of the Black Crowes) will be performing a rare, live acoustic set with his new band, to begin around 6:00 PM.
Organic Nation Spirits along with Hansen’s Natural Beverages will be pouring delicious cocktails for our guests. We will have an old-fashioned hot dog cart on hand serving up the perfect, all-American snack.
Before starting his high-end menswear line, California based designer Randy Freedman worked as Ben Harper’s guitar technician for nearly a decade. Randy began crafting custom ‘one of a kind’ made to measure button downs for musicians and other influential people in the entertainment industry. It was Randy’s intense and unflinching quest to bring back the ultimate in tailoring; to answer the desperate need for clothing that possessed the “perfect fit,” which prompted him to start his own namesake collection, FREEDMAN. Positive feedback inspired the conscious expansion into a comprehensive, ready-to-wear men’s shirt and jacket line.
The line’s design premise consists of careful tailoring, the finest fabrics, and unique accenting elements, which serve as rich, cohesive ‘storytelling’ touches. FREEDMAN embodies the truest of Americana; a renewed taste for construction, style, and pride in bringing things to life with the utmost care.
From the green state of Oregon comes the newest entry to the world of fine spirits, ORGANIC NATION. Located in the tiny mountain town of Ashland – home of the Oregon Shakespeare Festival and Dagoba Chocolate – the mom-and-pop micro-distillery is making a big name as the state’s first producer of certified organic spirits. ORGANIC NATION vodka and gin each brought home silver medals from the San Francisco World Spirits Competition. Its gin earned an 87-point, highly-recommended rating from the Beverage Tasting Institute and won a second silver medal in San Francisco for its 100-percent biodegradable packaging. The chic ecologist Paul Abercrombie recently featured ORGANIC NATION spirits in his new book Organic, Shaken and Stirred. Fed by a pristine wilderness watershed and handcrafted by former watermaster David Eliasen, ORGANIC NATION vodka and gin are distilled from certified organic rye, wheat, and corn and filtered seven times to create some of the purest new spirits on the top shelf. ORGANIC NATION is certified organic by Oregon Tilth, kosher by Earth Kosher, and can currently be found at finer restaurants and bars throughout Oregon and California including Elixir, Palio D’Asti in San Francisco, Cafe Rouge and Gather in Berkeley, A.W. Shuck’s in Monterey, Peerless and Tease in Ashland, 38 Central and Elements in Medford, Lucky Noodle in Eugene, Downward Dog in Corvallis, Tu Tu’ Tun Lodge in Gold Beach, Jacksonville Inn and Nunan Estate in Jacksonville, 900 Wall and Joolz in Bend, Clyde Common, Teardrop Lounge and Urban Farmer in Portland.

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